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ADHD-informed · founder-built

Built for the brain you actually have.

Books, coaching and tools for ADHD adults who are done being told to try harder. No shame. No 5am miracle routines. Just systems that survive a bad brain day.

Read in one sitting · Built by someone with ADHD · Cancel anything, anytime

You've already tried harder.

If effort were the problem, you'd have solved this years ago.

  • The planner graveyard

    You buy the system. You love it for nine days. Then it becomes an expensive paperweight.

  • The 2am rebuild

    You blow up your entire routine at midnight because tomorrow you'll be a different person. You won't be. That's fine.

  • Doing the work about the work

    Four hours colour-coding the task list. Zero tasks done. Gorgeous spreadsheet, though.

  • The competence tax

    You're good at your job. You're just paying a price nobody else can see.

Your brain isn't broken. Your system was built for someone else's.

Most productivity advice quietly assumes you can summon focus on command. ADHD doesn't work like that. So we stopped designing for the perfect day and started designing for the average one — the tired one, the loud one, the one where you slept badly and nothing feels possible.

A system that only works when you feel great isn't a system. It's luck.

Three ways in.

The Library

Short, ruthless ebooks on focus, money, admin and burnout. Read one in a sitting, use it the same day.

From $12

Browse the books

Innerlings

A wellness app that doesn't nag you. A small creature that grows only when you do, and never guilt-trips you when you don't. Live now.

Coaching

1:1 business coaching for ADHD founders and operators. We fix the system, not your personality.

Book a call

Want something quicker? Fill-in routine and week templates, from $3.

See the templates

What working together looks like.

  1. 01

    The free call

    Thirty minutes. We find the single bottleneck costing you the most right now.

  2. 02

    The teardown

    We map your week, your money and your energy. Honestly, including the parts you've been avoiding.

  3. 03

    The rebuild

    Fewer moving parts. Designed to hold up on a low-capacity week, not just a good one.

  4. 04

    The check-ins

    Accountability that feels like support, not surveillance.

Proof

No testimonials yet.

I could have written three. I didn't.

Most coaching sites open with quotes from people you can't verify, saying things nobody actually says. This one will have real ones eventually, real names, from people who agreed to be named. Until then, here's what I can tell you that you can actually check.

  • The call is free, and it's thirty minutes.

    No pitch deck, no discovery-call funnel, no "let me tell you about my framework". If I'm not the right fit, I'll say so on the call and point you somewhere better.

  • Every book is refundable for 14 days.

    No questions, no form, no "tell us why you're leaving". Email me and it's done.

  • Coaching is refundable pro rata through session three.

    Operator is month to month. Cancel whenever. There's no minimum term and no exit conversation.

When someone I've worked with is happy to be named here, their words go in this space. Not before.

Start with the cheapest possible experiment.

A $12 book or a free 30-minute call. Both take less time than the next planner you were about to buy.